Maximising Your Time as a Degree Apprentice, Chapter 7: Develop your commercial awareness

Part of Maximising your time as a Degree Apprentice · Chapter 7 of 21 · 10 min

About this chapter

Make sure you understand how your company really makes money. It helps you understand what motivates senior colleagues and lets you contribute meaningfully in conversations.

Key points

• The public business model isn't always how the company actually earns its profit.
• Read the annual report, including the chairperson's and CEO's statements and the key financial figures.
• Watch internal briefings, all-hands videos and quarterly earnings presentations.
• Set up Google Alerts for your company, CEO and key competitors.
• The aim is never to be surprised by big news such as a new divisional director.

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